Tuesday, October 03, 2006

Think Pink, Give Green.

I was just reminded on the news that October is "Breast Cancer Awareness Month". The month when everyone rolls out all thier pink products with the promise that a "portion" of the proceeds will go to breast cancer research.

Christa didn't like this marketing technique. She believed that if you really wanted to give money to a cause, including breast cancer research, open your checkbook and write the next check to any of the agencies that are directly involved in research. Take the $250. dollars that you were going to spend on the lovely pink KitchenAid mixer and send it to The American Cancer Society or Washington University. That $250 will do a lot more good than the small precentage that KitchenAid may send and then you can buy the color that you really want.

I'm not trying to pick on KitchenAid. They just happen to be the company I remember most vividly from last year. Seems like everyone wants in on the pink.

If your going to give, give however your most comfortible. Remember, it could be one of you dollars that may save you wife, daughter, or your son.

Peace and Good Cheer,
Marty
Tha

No comments: